Data Science Services
Measurement Strategy
Foundations are, well, important. Starting early with being intentional about establishing KPIs for your organization will pay dividends in terms of future growth. We have a lot of experience setting up initial measurement strategies, refining existing strategies, and facilitating transitions to a new measurement strategy. We’ve helped both small businesses and large corporations put together practical measurement plans to help guide decisions.
Machine Learning Engineering
We have experience building, engineering, and designing machine learning pipelines for clients. One client needed us to build a machine learning model to assign probability/propensity scores to LMI customers, in order to facilitate marketing strategy and sales conversion for energy efficiency measures. The client used our model for everything- from segmentation to messaging to geographic footprint analysis- to optimize campaign/sales performance.
Training and Data Culture Services
Do your internal teams struggle with efficiently employing the data science solutions your organization has invested in? Have you experienced the 85% failure rate that Gartner published for data science projects? You may need training on how to avoid these failures, help adjusting the culture of your organization, or just deeper and better training on the tools you have invested in. We love talking about data science, especially if we are helping people get better at it! In fact, we stand by our hypothesis that training and culture are force multipliers for data science products and in some cases require post deliverable training sessions, because 8.5/10 are not the odds we are comfortable leaving you with.
Data Visualization
Your team is empowered with Tableau, Power BI, or a custom reporting platform, but the stories you can tell aren’t compelling and are failing to have impact internally and externally. We can help you use the tools you’ve already invested in to make them more effective.
2nd and 3rd Party Data Strategy
You’ve squared away using your 1st party data from your CRM, so what’s next? We can help you build a 2nd or a 3rd party data sets that leverages existing public and private data sets to drive business and marketing strategy.
Factor Analysis
Get insight into the most impactful drivers to your business KPIs based on your own historic performance. What should you be tracking? What is a leading indicator? What actually matters? Factor analysis can give you a weighting scheme for how important the factors are relative to each other.
Benchmarking Tool for Utilities and Healthcare
How do you define what is “good” performance by channel by audience? Annual custom benchmarks for the utility and healthcare industries will allow you to hold your marketers, campaigns and agency partners accountable.
Custom | Proprietary Benchmarks
Same as above, but custom with your historical performance. How do we define what is “good” performance by channel by audience for the utility industry? Annual custom benchmarks for the utility industry will allow you to hold your marketers, campaigns and agency partners accountable.
Counterfactual Modeling
This gives you insight into what would have happened if you didn’t market, or didn’t make the business decision you made. This allows business leaders to justify actions, investments, and show the consequences of inaction.